Ph.D. students and junior faculty are discouraged to enter the mature literature. It is a crowded area where incumbents easily kill early-stage ideas. The probability of top journal publications is lower and so is that of getting tenure. They are instead advised to enter the young and growing literature where research demand is high and its supply is low. While the advice is entirely sensible, if one is confident enough to deliver new insights based on his or her unique experience and superior knowledge, why not jump into the mature literature? The literature is mature at least in part because it addresses import questions and also demands fresh brains to improve old, or outdated, thoughts.